If NPV is conceptually the best procedure for capital budgeting, why do you think multiple measures are used in practice?

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter10: Capital Budgeting: Decision Criteria And Real Option
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If NPV is conceptually the best procedure for capital budgeting, why do you
think multiple measures are used in practice?

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