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- Usage-based pricing (UBP), also known as consumption-based pricing, is a pricing model that enables customers to pay for a product according to how much they use it. The metric used to measure usage corresponds to how the customer is extracting value from the product. True or False?The airline industry alters the price of its seats based on the type of seat, the number of seats remaining, and the amount of time before the flight departs. This is example of: Select one: a. Basing-point pricing b. Zone pricing c. Dynamic pricing d. FOB-origin pricing Which of the following statements is correct? Select one: a. If the prices of the product are below its costs, profits will boost. b. The pricing strategy suggesting value to the customer and profit to company should be followed. c. If customers perceive that the product is over-priced, they are keener to buy it. d. If customers perceive that a product’s price is lower than its value, they will not buy it.a company is going to launch few health and hygiene related products in the market. However, a friction has evolved betweenmanager and management while finalizing the prices of those products. Management wants to adopt skimming pricing strategy while manager is in favor of penetration. Under such circumstances, how will manager justify his strategy? use hypothetical example(s).
- In pricing models, elasticity of demand is an input which specifies the: A. range of demand B. level of demand C. sensitivity of price to changes in demand D. sensitivity of demand to changes in pricea premier league football club estimates that whilst the price elasticity of demand for its first-team fixtures is (-)0.3, for second-team games the corresponding elasticity is (-)2 2. provide an explanation for this difference in elasticities and advice the club how this might influence its pricing strategy.The Walt Disney Company is "reimagining" its pricing strategy. Responding to the ever-increasing demand for theme park tickets, especially at peak times, Disney has implemented "demand-based pricing." Demand-based pricing has been in use by Disney competitors, Universal Studios, and other theme parks. The idea is to redistribute customer demand by lowering prices during times with less demand to encourage customers to switch some of their visits to lower-priced times. Under demand-based pricing, there are three prices. "Value" tickets for Mondays through Thursdays are $95, a reduction of $4.00. "Regular" tickets for most weekends and summer months are $105. "Peak" tickets for visitors during December, spring break weeks, and July weekends are $119. The new demand-based pricing is only for single day passes. The unknown is how consumers will respond to this new pricing strategy long term. Will they see it as a more equitable system in which you pay more at the "best" times to travel and…
- The Walt Disney Company is "reimagining" its pricing strategy. Responding to the ever-increasing demand for theme park tickets, especially at peak times, Disney has implemented "demand-based pricing." Demand-based pricing has been in use by Disney competitors, Universal Studios, and other theme parks. The idea is to redistribute customer demand by lowering prices during times with less demand to encourage customers to switch some of their visits to lower-priced times. Under demand-based pricing, there are three prices. "Value" tickets for Mondays through Thursdays are $95, a reduction of $4.00. "Regular" tickets for most weekends and summer months are $105. "Peak" tickets for visitors during December, spring break weeks, and July weekends are $119. The new demand-based pricing is only for single day passes. The unknown is how consumers will respond to this new pricing strategy long term. Will they see it as a more equitable system in which you pay more at the "best" times to travel and…The Walt Disney Company is "reimagining" its pricing strategy. Responding to the ever-increasing demand for theme park tickets, especially at peak times, Disney has implemented "demand-based pricing." Demand-based pricing has been in use by Disney competitors, Universal Studios, and other theme parks. The idea is to redistribute customer demand by lowering prices during times with less demand to encourage customers to switch some of their visits to lower-priced times. Under demand-based pricing, there are three prices. "Value" tickets for Mondays through Thursdays are $95, a reduction of $4.00. "Regular" tickets for most weekends and summer months are $105. "Peak" tickets for visitors during December, spring break weeks, and July weekends are $119. The new demand-based pricing is only for single day passes. The unknown is how consumers will respond to this new pricing strategy long term. Will they see it as a more equitable system in which you pay more at the "best" times to…A business wants to capture market share in a short period of time priced its services at a discount. What strategy this business is adopting? variable pricing skimming price price lining penetration pricing
- 5- Airlines are known to jack up fares when peak travel season approaches, and they typically run their fare sales around slow seasons. This is an example of a ________ pricing strategy Group of answer choices everyday low pricing (EDLP) uniform premium high/low 6- Which of the following is NOT a goal of informative advertising? Group of answer choices inform customers about upcoming sales increase awareness explain how the product works build company image 7- A pricing strategy is Group of answer choices using one-time seasonal discounts to reduce inventory. a short-term approach to setting prices a long-term approach to setting prices in a companywide integrated effort using slotting allowances to gain access to distribution channels 8- I mentioned that the main tasks of advertising are to inform, remind, and persuade. At which stage of the product life cycle should the advertising focus on informing? Group of answer choices decline maturity…Pricing Q: What are different factors that should be considered by marketers before deciding price of the product? Q: How the total cost is determined/calculated by company for deciding price of the product? Q: What is breakeven point? How is it calculated? Q: How the net profit is calculated? Q: Consult your book and write the following procedures and formulas for calculating price? Cost Plus pricing Breakeven pricing Return on investment pricing Value based pricing Q: Write the methods for determining pricing of new products?Pricing Scenario: You just won a new laptop in a contest, and you decide to sell your old one. You do not have a lot of money and want to get the highest price possible for your old laptop. It is a Mac that you bought brand new last year. You are listing the laptop online, and you need to identify the price What price would you list your laptop for?
