If you are reading a web page about a particular topic and see related advertisements appear along the side of the page, do you feel the advertising constitutes an invasion of your privacy? What if the advertisements were generated not only on the basis of content on the page you are currently viewing, but on the basis of the most recent 5 to 10 web pages that you viewed?
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If you are reading a web page about a particular topic and see related advertisements appear along the side of the page, do you feel the advertising constitutes an invasion of your privacy? What if the advertisements were generated not only on the basis of content on the page you are currently viewing, but on the basis of the most recent 5 to 10 web pages that you viewed?
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- Essay to examine the view that advertising can be seen as the provision of information valuable to the consumer, for which the consumer will be prepared to pay extra. Give example of situation.According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.A financial services company runs a 3-minute commercial prior to a news program. The commercial is designed to look like a news program so that consumers might mistake it for news instead of a promotion. This illustrates ________ advertising.
- What is an advertisement whose company violates ethical principles and standards?Comparative advertising has been growing in use. With no current legal guidelines, advertisers are left to regulate their ads themselves. Do you favor or oppose comparative advertising? Why? What guidelines would you recommend to minimize comparative ads that may be misleading or overly aggressive?please do without plagiarism
- A firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conclude that its mushrooms are likely to be of higher quality than unbranded mushrooms? Why or why not? A. Yes. If the mushrooms were not of high quality, the firm would not spend a great deal of money on advertising. B. No. The fact the firm has to advertise a great deal to promote its brand is an indication that the mushrooms are of a lower quality. C. No. Branding is often used as a means of tricking consumers into thinking that a product is of superior quality when in reality it is not. D. Yes. Branding allows the mushrooms to be easily identified in the future. Thus, if they were of inferior quality, the company would lose customers and go out of business over time.Which of the following examples would most likely use extensive advertising? a. CleanRinse, Inc. makes a laundry detergent that has eight substitutes. b. AgriGrow, Inc. produces a homogeneous product called dwarf wheat. c. JuicyDelight, Inc. produces an orange juice that is almost identical to five other brands. d. DirtClean, Inc. makes a vacuum cleaner that has two substitutes.You have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?
- One of the major ethical concerns about advertising and marketing is Select one: a. that it not undermine the legitimacy of contracts between buyer and seller. b. that it makes consumer autonomy impossible. c. that it adds to the price of goods. d. that all lies are equally wrong. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising relies on statistics summarizing customer reviews. b) Persuasive advertising uses facts about the product to convey its excellence. c) Persuasive advertising focuses on emotions and provides few facts about the product. d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.the World Wildlife Fund uses fear in advertising to increase awareness about the harmful effects of global warming. The image clearly shows that climate change will change you and your descendants if you don’t take action to keep it. * Rational advertising Cognitive advertising Creating awareness Conative advertising