True or False 1. Commercial advertising is the communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce several members of this audience to buy the seller’s products. 2. Proletariat according to Marx, is the class that owns the means of production.
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True or False
1. Commercial advertising is the communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce several members of this audience to buy the seller’s products.
2. Proletariat according to Marx, is the class that owns the means of production.
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- The Federal Trade Commission (FTC) requires that if advertisers present a claim as fact, then that claim must be true. The FTC also allows advertising to contain a certain amount of exaggeration about the general delight of using a product. Advertising tends to produce... Group of answer choices Imperfect information. Billions of dollars of revenue. Perfectly competitive markets. A well-informed public.Daniel is the listing broker for a seller. After marketing the property for several weeks, he still has not received any offers on the property. The seller then advises Daniel to advertise specifically to Hispanic buyers since the seller believes Hispanic buyers are likely to purchase more quickly using all-cash. How should Daniel proceed? Group of choice O. Daniel should immediately withdraw from the listing agreement. O. Daniel must explain to the seller that advertising specifically to Hispanic buyers is a violation of the federal fair housing laws and not follow through with the seller's instructions. O. Daniel must adhere to his fiduciary duty of obedience and follow through with the seller's instructions. O. Daniel should explain to the seller that this is unethical but still proceed with the seller's instructions.Give an example of manipulative advertising. a. How the Dominant Model (DM) evaluates examples of manipulative advertisingthat you gave? Give your argument against DM based on one theoryor another (freely chosen ethical theory).b. Do you agree with the opposing arguments or the DM's initial evaluation? Explain your argument!
- True of false? The media buyer negotiates and contracts with the media.According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.The U.S. Congress enacted the CAN-SPAM Act in 2003. This act: a) prohibits the use of false or misleading subject lines on emails used for advertising. b) requires spammers to register with the Federal Trade Commission. c) does not view sending multiple spam emails with the use of a hijacked computer as an offensel d) limits advertisers from sending more than one ad per month per email address.
- The copywriter creates a convincing claim and composes contents for the advertising media • True • FalseWhich of the following statements about tax-exempt entities is inaccurate? They are exempt from payroll taxes on employees and most other taxes They generally serve the public good without competing against for-profit entities They are exempt from Federal income tax They are covered in the IRC Section 501With the aid of appropriate example from news ( local or international) discuss the role of the public relations or the public relations Practitioner in lobbying government or the state on behalf of an organization
- Essay to examine the view that advertising can be seen as the provision of information valuable to the consumer, for which the consumer will be prepared to pay extra. Give example of situation.Public Relations Role in Lobbying Topic: With the aid of an appropriate example from news (local or international), discuss the role of public relations or the public relations practitioner in lobbying on behalf of an organizationUsing a domain name that is an identical or similar to the trademark of another is: a) legal because it is a clever marketing ploy. b) legal because it is a fair use. c) legal because it is a safe harbor. d) illegal. 3) Transferring copyrighted music recordings to others, without the copyright owners’ authorization, is: a) goodwill. b) a fair use. c) illegal. d) a license. 4) Discharging an employee who uses social media in a way that violates the employer's stated social media policies is: a) within the employer's rights. b) a violation of the employee's rights. c) a violation of an Internet service provider's rights. d) a violation of the social media's rights. 5) Cybercrime can best be defined as: a) a crime against property. b) not a new type of crime but a new way of committing crime—in cyberspace. c) a crime that necessarily also involves a tort. d) organized crime.