If you own a large landscaping business in your area, you may have hundreds of customers. Determine what information you want your CRM system to gather about your customers. Do you think this information can be utilised in any manner to enhance customer service or generate revenue?

Principles of Information Systems (MindTap Course List)
12th Edition
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter13: Systems Development: Construction, Integration And Testing, Implementation, Operation And Maintenance, And Disposal
Section: Chapter Questions
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If you own a large landscaping business in your area, you may have hundreds of customers. Determine what information you want your CRM system to gather about your customers. Do you think this information can be utilised in any manner to enhance customer service or generate revenue?

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