If you were the head of Kodak in 2005, what strategy would you have used to save the company? Explain your strategy and which type of strategy you are recommending, Corporate, Business/competitive, or Functional. Assumptions: Kodak did not own any other business units in 2005. In 2005 Kodak still had large cash reserves and resources but in 2012 it almost went into bankruptcy.
If you were the head of Kodak in 2005, what strategy would you have used to save the company? Explain your strategy and which type of strategy you are recommending, Corporate, Business/competitive, or Functional. Assumptions: Kodak did not own any other business units in 2005. In 2005 Kodak still had large cash reserves and resources but in 2012 it almost went into bankruptcy.
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section9.5: Planning Firm Actions To Implement Strategies
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If you were the head of Kodak in 2005, what strategy would you have used to save the company? Explain your strategy and which type of strategy you are recommending, Corporate, Business/competitive, or Functional.
Assumptions:
- Kodak did not own any other business units in 2005.
- In 2005 Kodak still had large cash reserves and resources but in 2012 it almost went into bankruptcy.
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