The basic question strategic management tries to answer is “How can we create competitive advantages in the marketplace that are not only unique and valuable but also difficult for competitors to copy or substitute?” What IS that “marketplace”? What business is Ford in?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.1: Apple Vs. Samsung: Gloves Are Off
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The basic question strategic management tries to answer is “How can we create competitive advantages in the marketplace that are not only unique and valuable but also difficult for competitors to copy or substitute?” What IS that “marketplace”? What business is Ford in?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing