Imagine you are conducting research to explore the factors influencing cutomer satisfaction in a retail setting. Compare and contrast the following research methodology approaches  a) quantitative research b) Qualitative research c) Mixed methods research

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Imagine you are conducting research to explore the factors influencing cutomer satisfaction in a retail setting. Compare and contrast the following research methodology approaches 

a) quantitative research

b) Qualitative research

c) Mixed methods research

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