Imagine you are the marketing manager of a company planning to launch a new product. Different distribution (intensity) strategies can significantly impact the product's market reach and customer experience. Describe the three distribution strategies and provide real-world examples to illustrate your explanations. Additionally, analyze the factors that should influence your choice of distribution strategy for the new product.
Imagine you are the marketing manager of a company planning to launch a new product. Different distribution (intensity) strategies can significantly impact the product's market reach and customer experience. Describe the three distribution strategies and provide real-world examples to illustrate your explanations. Additionally, analyze the factors that should influence your choice of distribution strategy for the new product.
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 3DYMP
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6. Imagine you are the marketing manager of a company planning to launch a new product. Different distribution (intensity) strategies can significantly impact the product's market reach and customer experience.
Describe the three distribution strategies and provide real-world examples to illustrate your explanations. Additionally, analyze the factors that should influence your choice of distribution strategy for the new product.
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