There are three categories of retail distribution— intensive distribution, selective distribution, and exclusive distribution. For each of the categories, summarize the distribution strategy and give an example of each.
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There are three categories of retail distribution—
intensive distribution, selective distribution, and exclusive distribution.
For each of the categories, summarize the distribution strategy and give an example of each.
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- What are direct distribution channel and indirect distribution channel? What are the differences between these two type of distribution channles? Please give an example of companies using direct distribution channel and another example of companies using indirect distribution channels, and explain why a direct or indriect distribution channle is more sutiable for the examples you provided.Which products are best suited for a selective distribution strategy and why?How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussion
- What is the main goal of distribution activities?What are physical distribution activities?As you consider distribution, address the following items: . Is distribution an important element of the marketing mix? . Describe one of the three major distribution strategies with an example. • Provide a real life example of channel conflict and discuss why the conflict may exist.
- Give a specific company and discuss the distribution channel. Include who are their manufacturer/producer/supplier, wholesaler, distributors and retailers.Describe the relationship between marketing and physical distribution. How does physical distribution contribute to creating demand?Analyzing distribution costs are essential. Identify techniques for analyzing and controlling distribution costs. What are techniques for analyzing and controlling distribution costs?
- Retail distribution strategies can take three different forms. Identify the three forms and give examples of products that would be marketed using each strategy. Discuss why that product would be marketed using that specific distribution strategy.As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.discuss the organizational levels relevant to the fulfi llment process. Be sure to explain the relationships among the various levels. What is a distribution chain? How is it relevant to the fulfi llment process?
