Imaging that you are operating a chain of GYMS in Valencia and you are looking at 2 (two) options to increase revenue across your GYM chain. The estimated impact of the 2 (two) options on result (*) in year 1 and one-off associated costs of each option are given in the table below. Launch Loyalty Card € 100,000 Cut Prices € 150,000 Cost of option (one off cost) Probability of high GYM attendance 0.55 0.75 Probability of low GYM attendance Result (*) of high GYM attendance 0.45 0.25 € 850,000 € 250,000 € 800,000 Result (*) of low GYM attendance € 250,000 In addition, you have been told by your accounting department that the cost

Principles of Accounting Volume 2
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Chapter10: Short-term Decision Making
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Based on the information provided above which option should you take if any? Explain.

 

Note:
(*) Result = sales - costs. These costs do not include the cost of an option. (**) You can ́t launch loyalty card and cut prices at the same time.

Imaging that you are operating a chain of GYMS in Valencia and you are
looking at 2 (two) options to increase revenue across your GYM chain. The
estimated impact of the 2 (two) options on result (*) in year 1 and one-off
associated costs of each option are given in the table below.
Launch
Loyalty Card
€ 100,000
Cut Prices
€ 150,000
Cost of option (one off cost)
Probability of high GYM attendance
Probability of low GYM attendance
Result (*) of high GYM attendance
0.55
0.75
0.45
0.25
€ 850,000
€ 800,000
€ 250,000
Result (*) of low GYM attendance
€ 250,000
In addition, you have been told by your accounting department that the cost
of capital is 10%.
Assume that costs of an option are incurred at the beginning of the year and
results are achieved at the end of the year.
Transcribed Image Text:Imaging that you are operating a chain of GYMS in Valencia and you are looking at 2 (two) options to increase revenue across your GYM chain. The estimated impact of the 2 (two) options on result (*) in year 1 and one-off associated costs of each option are given in the table below. Launch Loyalty Card € 100,000 Cut Prices € 150,000 Cost of option (one off cost) Probability of high GYM attendance Probability of low GYM attendance Result (*) of high GYM attendance 0.55 0.75 0.45 0.25 € 850,000 € 800,000 € 250,000 Result (*) of low GYM attendance € 250,000 In addition, you have been told by your accounting department that the cost of capital is 10%. Assume that costs of an option are incurred at the beginning of the year and results are achieved at the end of the year.
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