In each case listed, state whether the factor listed is an advantage or a disadvantageof FMS. Discuss the reasons for your choice.a. Cost.
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In each case listed, state whether the factor listed is an advantage or a disadvantage
of FMS. Discuss the reasons for your choice.
a. Cost.
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Solved in 2 steps
- 1. What is a Sustainable Competitive Advantage (SCA)? Choose a well-known brand and describe one SCA you believe they have. 2. What are the three parts of the BOR stack? Describe how each part creates or supports the SCA you described above. 3. While it is called the BOR stack, how would you arrange the three parts in terms of adding value. In other words, what is the first layer, second layer, and third layer of value within the BOR stack model?Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public. Define the media strategy that you consider appropriate and the advertising formats you would use.Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public. Conduct a market research of the situation, perform a SWOT analysis and determine the target audience for the campaign.
- In each case listed, state whether the factor listed is an advantage or a disadvantageof FMS. Discuss the reasons for your choice.b. Ability to handle different parts requirements.What are the competitive product strategy of Minerva Bags in Paris? What are the company resources and experience of Minerva Bags in Paris? Who are the competiors in each market of Minerva bags in Paris? What are the competiors in each market of Minerva bags in Paris?A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing Strategy Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615 At the 0.05 level of significance,a. is there an interaction between media and marketing strategy?b.…
- In each case listed, state whether the factor listed is an advantage or a disadvantageof FMS. Discuss the reasons for your choice.c. Advances in manufacturing technology1. Consider Coca-Cola's product life cycle 2. Identify each of the stages of the cycle. 3. Describe an example of Coke's competition at each stage in the cycle. 4. Has Coke's and it's competitors's product life cycle been extended? Give an example20- Which one of the following is the benefit for setting manufacturer’s suggested retail price? a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the product
- Q2. What is Product Positioning, also explain how we can identify the possible competitive advantage in ourproduct if we are selling "Detergent" in rural areas of Punjab, Pakistan.Ay 1 - mcq Company X and Company Y Ahrens Vitamins. Inc., have high market commonality, both geographically and in the market segments in which they compete. Company X, the number two firm in the industry, has undertaken a major strategic attack upon Company Y, the market leader. Which of the following statements is MOST likely to be true? A. Company Y will respond after a long delay as the nutrition supplement industry is a slow-cycle industry. B. As the market leader, Company Y has little to fear from an attack by Company X and will not expend organizational slack ana major response. C. Company Y will respond aggressively because of the high multimarket contact between both companies. D. Company Y will not respond aggressively since this is a strategic move and not a tactical action.With reference to the risk you mentioned in Q.4, what is your suggested action(s) for Sushiro? Explain.