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Back in 2010, PepsiCo opted to shift gears, abandoning its traditional marketing approach and instead embark on an entirely new marketing strategy entitled the Pepsi Refresh Project. Read the case study provided and subsequent article (see links that follow or download from the Course Resources section on this page) along with any additional reading you choose.
In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?
Step by step
Solved in 3 steps
- How has a market orientation contributed to Apple's success? Describe how Apple embraces the marketing concept. How would you describe Apple's strategy in the highly competitive consumer electronics industry?What key marketing metrics do you think PepsiCo should use to evalute the performance of Naked Juice? Would these measures be different for its traditional carbonated soft drink and , if so, how?1. Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed over time? In what segments of its business does American Express face the most competition? 2. Discuss the company's decision to grow beyond its core affluent consumer base. What did this do for the company and the brand?
- What is Dell's strategy for success in the market place? Does the company rely primarily on consumer intimacy, operational excellence, or product leadership consumer proposition?•Disney lost more than $30 million in 2011 on its Hong Kong Disney theme park yet plans to open another in Shanghai •There is one business niche in China where Disney is thriving: English Education, with its Disney English school program •Disney claims its schools were created solely to teach English but it has a unique marketing opportunity with young children and their parents 1- Why do you think Disney has decided to open up a larger park in Shanghai? 2- Why has Disney English been such a successful program? 3- How might the Disney English program indirectly market the theme parks?What does Pinterest view Google as its primary competitor? Why does Pinterest focus on the smartphone platform when it develops new features and products?explain all this briefly ?
- With COVId-19 in full swing, the app based food delivery business has flourished in Bangladesh, with Food Panda holding a commanding lead in the market share. How can Food Panda retain its lead in terms of market share? Discuss in the light of any three of the Porter’s Five Forces that you deem to be the most appropriate?What about Samsung's marketing strategy has kept them in competition with Apple?In 2018,bmw,whose headquarters are in munich was with daimler one of the words two leading premium automobile companies.bmw empoyed about 135,000 people on the bmw,mini and rolls royce brands.it has 24 production facilities in 13 countries and sales officesin over 140.management has chosen to focus on three premuim segments of the international car market,with each of its brands being the market leader in its segment.the bmw corporate strategy number one expresses the vision to be the leading provider of premium products and services for individual mobility.it is facing challenges from the introduction of electric cars,the prospect of autonomous technology and the growth of car sharing schemes in 2018,it delivered 2.5 million automobiles to customers,about 1 percent more than in previous year,this include 361,000 minis and 4,100 rolls royce motors(the latter being 22 percent more than the previous year)western europe is its main market ,accounting for 60percent of all bmw cars…
- What are the two biggest strategic issues facing PepsiCo and how should it respond?Top managers at Reebok looked at what Nike, New Balance, and smaller athletic shoe manufacturers like Majestic were doing to reach their chosen target markets and decided upon comparison that it wanted to risk targeting the hip-hop market. Reebok’s strategy is much more like the one implemented by New Balance. Unlike Nike, neither Reebok nor New Balance uses athletes as spokespeople for its products. Therefore, Nike would be an example of a _____, and New Balance would be an example of a _____ for Reebok. A. core firm; secondary firm B. secondary firm; core firm C. transient firm; secondary firm D. transient firm; core firm E. secondary firm; transient firmNike Changing Strategies Before Covid-19 and after Covid-19? Describe Briefly