In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter13: Leadership
Section13.8: Transformational, Visionary, And Charismatic Leadership
Problem 3DQ: Despite Ubers apparent success in launching in multiple markets, it continues to post quarterly...
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Back in 2010, PepsiCo opted to shift gears, abandoning its traditional marketing approach and instead embark on an entirely new marketing strategy entitled the Pepsi Refresh Project. Read the case study provided and subsequent article (see links that follow or download from the Course Resources section on this page) along with any additional reading you choose. 

In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?

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