Answered: In linking objectives to business…

In linking objectives to business strategies write six points of typical business e- commerce objectives and discuss about downstream strategies and upstream strategies.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter4: E-business: Managing The Customer Experience

Section4.5: Factors That Influence E-commerce Success

Problem 1LO

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Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their traditional marketing strategies to adapt an ultimate guide to online marketing as the target audience gets younger. It allows them to reach a wider, more relevant audience at a lower business transaction cost than brick-and-mortar business activities.

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