In March 2012, the second year of production, the cost of producing an iPad 2 fell to an estimated $249.41. What markup percentage would Apple need to use to maintain its $620.00 sales price? (Round answer to 1 decimal place, e.g. 25.2%.) The gross margin in the previous question was 59% Markup percentag

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter16: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 35P
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In March 2012, the second year of production, the cost of producing an iPad 2 fell to an estimated $249.41. What markup percentage would Apple need to use to maintain its $620.00 sales price? (Round answer to 1 decimal place, e.g. 25.2%.)

The gross margin in the previous question was 59%

Markup percentag
Expert Solution
Step 1

Markup means amount added to the cost of product to cover overheads and profit. 

Markup percentage is calculated by formula:

Markup percentage =( 100* ( sale price - cost))/ cost

Given information is:

In March 2012, the second year of production, the cost of producing an iPad 2 fell to an estimated $249.41. What markup percentage would Apple need to use to maintain its $620.00 sales price.

 

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