In this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of marketing channels and some of the lessons from Online, Mobile, and Social Media Marketing: Fabletics Changing Channels According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of US$150 million. Although initially internet-based, Fabletics moved into brick-and-mortar retailing in 2015. It has 38 stores in the U.S. as of 2020.
In this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of
According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of US$150 million. Although initially internet-based, Fabletics moved into brick-and-mortar retailing in 2015. It has 38 stores in the U.S. as of 2020.
To complete this assignment
- Conduct research to learn more about Fabletics. www.fabletics.com
- Discuss how Fabletics is meeting customer needs through its value delivery network. What controversy surrounds the company?
- What type of marketing channel is Fabletics using? What is its distribution strategy? Did opening brick-and-mortar stores make sense for Fabletics? Explain.
You will be assessed on your comprehension of the mini case and the completeness of your answers. Please be sure to include your understanding of marketing channels and distribution strategies.
To submit your answer
- Please complete your answer using a Word or PDF document.
- You can answer each question one after the other or you can blend your answer into one.
- Your answer should be approximately one page or no more than 750 words. 11 or 12 font, 1.5 spacing.
- Please cite all sources using A.P.A. style.
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