Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 2DYMP
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Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons:
a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it.
b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix.
c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.
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