How would the marketing dashboard differ between a business-to-business company marketing computer software and a producer of packaged consumer products?
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How would the marketing dashboard differ between a business-to-business company marketing computer software and a producer of packaged consumer products?
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- As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. (Disney Plus) Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and 1500 words with reference APA FormatUnder what condition would an organization prepare a sales forecast for a product groups rather than for individual products?As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following: To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).
- (a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that led her to conduct research and seek expert advice? (c) How did this affect the product’s marketing mix price, promotion, packaging, and distribution decisions?As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product. 1. Explain to him the approaches he can consider1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?
- You currently work as a consultant for a large beverage corporation. Include a discussion with the company about how it should update its online image and how it should incorporate the internet into its overall marketing strategy. It is strongly recommended that draughts be created in advance to ensure that all essential web pages function properly after they have been published live.• Assume that you need to do a market research before launching a “car service at doorstep” business . You want to understand consumers’ needs, wants, and the expectations from this type of product as well as their intentions to purchase it. How would you collect data (qualitative research, experiment, etc.)? Why would you prefer this method?Explain the following: a) What role does strategic management play in marketing? b) What are the foundational principles of strategic marketing management? c) What is a strategic marketing management error analysis?
- PLEASE answer CLO #2 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions.If trying to come up with a marketing plan for undersold product – how would I reposition the product in the consumer’s mind to increase its purchase? How would I outline my strategy?Nofel, the owner of Nofel’s Grocery & Greens, has been running a profitable organic grocery store for many years. However, due to increasing competition from Loblaws, a large chain grocer that has recently opened near his store, he is finding it hard to maintain his sales. Drawing on course content, provide four marketing mix suggestions that would help Nofel compete against Loblaws. Identify the pros and cons of each suggestion you make.