Answered: It is essential to determine the issues…

It is essential to determine the issues that your firm is facing with information technology and to find solutions to those challenges.

Fundamentals of Information Systems

8th Edition

ISBN:9781305082168

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter1: An Introduction To Information Systems In Organizations

Section: Chapter Questions

Problem 2LO

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Concept explainers

Fundamentals of CRM

Customer Relationship Management, also called CRM, is a set of technology and techniques for managing a company's customer and potential customer relationships and interactions. It is a customer relationship management system that allows businesses to manage and analyze data and customer interactions across the customer lifecycle. The goal of CRM is to "Improve Business Relationships". CRM helps businesses stay connected, streamline procedures, and increase profitability. CRM systems collect client data from various channels (or contact points) between the customer and the company. It makes use of a company's website, social media pages, telephones, marketing emails, live chat, live video, and so on.

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