It won’t let me ask this question in the marketing section. So if you can somehow help me with that... thank you...In​ 2014, Company A reported profits of about ​$52 billion on sales of ​$251 billion. For that same​ period, Company B posted a profit of about ​$22 billion on sales of ​$85 billion. So Company A is a better​ marketer, right? Sales and profits provide information to compare the profitability of these two​ competitors, but between these numbers is information regarding the efficiency of marketing efforts in creating those sales and profits. Using the following information from the​ companies' income statements​ (all numbers are in​ thousands), calculate profit​ margin, net marketing​ contribution, marketing return on sales​ (or marketing​ ROS), and marketing return on investment​ (or marketing​ ROI) for each company.This is all the information I was given.Company A Company BSales $250,670,000 $84,541,000Gross Profit $68,872,000 $54,597,000Marketing Expenses $8,421,750 $14,972,100Net Income (Profit) $52,138,000 $21,705,000

Intermediate Financial Management (MindTap Course List)
13th Edition
ISBN:9781337395083
Author:Eugene F. Brigham, Phillip R. Daves
Publisher:Eugene F. Brigham, Phillip R. Daves
Chapter21: Supply Chains And Working Capital Management
Section: Chapter Questions
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It won’t let me ask this question in the marketing section. So if you can somehow help me with that... thank you...

In​ 2014, Company A reported profits of about ​$52 billion on sales of ​$251 billion. For that same​ period, Company B posted a profit of about ​$22 billion on sales of ​$85 billion. So Company A is a better​ marketer, right? Sales and profits provide information to compare the profitability of these two​ competitors, but between these numbers is information regarding the efficiency of marketing efforts in creating those sales and profits. Using the following information from the​ companies' income statements​ (all numbers are in​ thousands), calculate profit​ margin, net marketing​ contribution, marketing return on sales​ (or marketing​ ROS), and marketing return on investment​ (or marketing​ ROI) for each company.
This is all the information I was given.
Company A Company B
Sales $250,670,000 $84,541,000
Gross Profit $68,872,000 $54,597,000
Marketing Expenses $8,421,750 $14,972,100
Net Income (Profit) $52,138,000 $21,705,000

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