National Co. sells three products: AB, CD and EF. AB is the most profitable product while EF is the least profitable. Which of the following events will definitely decrease the firm’s overall BEP for the upcoming account period.     An increase in AB’s raw materials An increase in anticipated sales of AB relative to the sales of CD and EF An increase in the overall market of CD An decrease in EF’s selling price

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Pricing

Pricing is used as a term in finance and economics, pricing is the process of fixing a value for a product or a service. Pricing establishes a value for a product or service that the customer has to pay. A business can choose from different strategies while deciding to set prices.