Kalamazoo Blooming Nursery is a small company specializing in selling flowers. They developed a new product called Flowers of the Month in which they would send a customer a different flower arrangement every month. KBN charged $52 a month for Flowers of the Month. KBN spent $60,000 on their marketing campaign last year, including advertising, which led to $94,000 extra profit over the year. They estimate that their extra sales last year from this campaign was $80,000 on their usual (baseline-sales of $450,000. From the campaign they acquired 43 subscribers to Flowers of the Month who continued to subscribe to Flowers of the Month for an average of 4 years. What is the lift from this campaign? (Note: multiply answer by 100 to represent %) Your Answer:
Kalamazoo Blooming Nursery is a small company specializing in selling flowers. They developed a new product called Flowers of the Month in which they would send a customer a different flower arrangement every month. KBN charged $52 a month for Flowers of the Month. KBN spent $60,000 on their marketing campaign last year, including advertising, which led to $94,000 extra profit over the year. They estimate that their extra sales last year from this campaign was $80,000 on their usual (baseline-sales of $450,000. From the campaign they acquired 43 subscribers to Flowers of the Month who continued to subscribe to Flowers of the Month for an average of 4 years. What is the lift from this campaign? (Note: multiply answer by 100 to represent %) Your Answer:
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Transcribed Image Text:Kalamazoo Blooming Nursery is a small company specializing in selling flowers. They
developed a new product called Flowers of the Month in which they would send a
customer a different flower arrangement every month. KBN charged $52 a month
for Flowers of the Month. KBN spent $60,000 on their marketing campaign last
year, including advertising, which led to $94,000 extra profit over the year. They
estimate that their extra sales last year from this campaign was $80,000 on their
usual (baseline}sales of $450,000. From the campaign they acquired 43 subscribers
to Flowers of the Month who continued to subscribe to Flowers of the Month for an
average of 4 years.
What is the lift from this campaign? (Note: multiply answer by 100 to represent %)
Your Answer:
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