Kara wants to open a retailing outlet in her town. Her family has been in the business of selling hardware items before. She wants to take this business forward by opening a store that caters to the hardware supplies industry. What kind of retail outlet will Kara most likely open? A. discount retailer B. supermarket C. department store D. specialty retailer E. convenience store

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter11: Simulation Models
Section11.4: Marketing Models
Problem 30P: Seas Beginning sells clothing by mail order. An important question is when to strike a customer from...
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Kara wants to open a retailing outlet in her town. Her family has been in the business of selling hardware items before. She wants to take this business forward by opening a store that caters to the hardware supplies industry. What kind of retail outlet will Kara most likely open? A. discount retailer B. supermarket C. department store D. specialty retailer E. convenience store Chan handles the distribution network for a company that creates custom-made software for companies. He requires constant feedback about customer needs so he can use this information to upgrade his software. What kind of distribution channel should Chan incorporate in order to do justice to the company’s overall service? A. only deal with wholesalers B. involve many intermediaries C. create a long distribution channel D. create a horizontal distribution channel E. create a short distribution channel
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ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,