Last rating period, the percentages of viewers watching several channels between 11 p.m. and 11:30 p.m. in a major TV market were as follows:   WDUX (News) WWTY (News) WACO (Cheers Reruns) WTJW (News) Others 18% 20% 25% 20% 17%   Suppose that in the current rating period, a survey of 2,000 viewers gives the following frequencies:   WDUX (News) WWTY (News) WACO (Cheers Reruns) WTJW (News) Others 263 442 560 309 426

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Forecasting in Business

Forecasting is the process of predicting the future based on the past and the present data and circumstances. In other words, forecasting is the act of making a detailed analysis of future events based on the decisions made in the past as well as the present. Forecasting plays a very important role in operational management as it helps in planning and decision-making. It is not only important for the success of a business but also contributes to individual growth and success. Many business organizations or companies have failed due to the shortcomings of their forecasting.