Last year, Sunland sold 39,000 ankle supports. The company's marketing manager is convinced that a 10% reduction in the sales price, combined with a $46,000 increase in advertising, will result in a 27% increase in sales volume over last year. Compute the projected income. (Enter negative amounts using either a negative sign preceding the number eg. -45 or parentheses eg. (45)) Projected income $ Should Sunland implement the price reduction? Sunland ✓implement the price reduction because the estimated operating income is than the current operating income.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Sunland Orthotics Company distributes a specialized ankle support that sells for $30. The company's variable costs are $20 per unit;
fixed costs total $380,000 each year.
(a1)
Transcribed Image Text:Sunland Orthotics Company distributes a specialized ankle support that sells for $30. The company's variable costs are $20 per unit; fixed costs total $380,000 each year. (a1)
Last year, Sunland sold 39,000 ankle supports. The company's marketing manager is convinced that a 10% reduction in the sales price, combined with a $46,000 increase in advertising, will result in a 27% increase in sales volume over last year.
Compute the projected income. (Enter negative amounts using either a negative sign preceding the number eg.-45 or parentheses eg. (45))
Projected income
$
Should Sunland implement the price reduction?
Sunland
✓implement the price reduction because the estimated operating income is
than the current operating income.
Transcribed Image Text:Last year, Sunland sold 39,000 ankle supports. The company's marketing manager is convinced that a 10% reduction in the sales price, combined with a $46,000 increase in advertising, will result in a 27% increase in sales volume over last year. Compute the projected income. (Enter negative amounts using either a negative sign preceding the number eg.-45 or parentheses eg. (45)) Projected income $ Should Sunland implement the price reduction? Sunland ✓implement the price reduction because the estimated operating income is than the current operating income.
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