List and describe a variety of options for using the Internet to conduct e-commerce, including some of the decisions that must be made, the best business model to use, payment options, and the process of creating and launching a successful Web si

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
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List and describe a variety of options for using the Internet to conduct e-commerce, including some of the decisions that must be made, the best business model to use, payment options, and the process of creating and launching a successful Web site.

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