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- 1): A brief overview of the company you selected, Starbucks, including their product/service features, benefits, and brand identity. 2): Brief highlights from the PESTEL and SWOT of Starbucks. Just highlights from each. 3): The marketing plan objectives you developed (Social media, sales promotion, traditional media, and outdoor advertising) 4): Competitive analysis including: differentiation, positioning, and target market profile 5): How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives and the marketing plan and communication budget? 6): Marketing communications budget including total budget and allocations for each media channel (used up).TABLE 2.3 Common Shortcomings in Company Vision StatementsTable Summary: Table summarizes 6 statements for vague or incomplete; not forward-looking, too broad; blend or uninspiring, not distinctive, and too reliant on superlatives.Vague or incomplete—Short on specifics about where the company is headed or what the company is doing to prepare for the future. Not forward-looking—Does not indicate whether or how management intends to alter the company’s current product-market-customer-technology focus. Too broad—So all-inclusive that the company could head in most any direction, pursue most any opportunity, or enter most any business. Bland or uninspiring—Lacks the power to motivate company personnel or inspire shareholder confidence about the company’s direction. Not distinctive—Provides no unique company identity; could apply to companies in any of several industries (including rivals operating in the same market arena). Too reliant on superlatives—Does not say anything specific about…Please original work, can include a reference What strategy would you recommend for a small-sized company entering a highly segmented market, each segment with a complex set of needs and spending power? Imagine that you are the manager of a housekeeping service. Specifically describe how you would use the concepts of (1) scope of the firm, (2) horizontal integration, and (3) vertical integration to build and achieve a competitive advantage over rival housekeeping services.
- are the manager of a manufacturing division of an international car brand. As a result of the declinein demand for your brand, cost cutting measures were introduced including moving your manufacturingplant to a new location that is 60 miles away from its current location. Also, you were asked by theexecutive management team to downsize your department by 20%. Construct a fully-developedmessage to communicate the change to your employees, indicate the method used to communicate themessage, and provide your reasoning behind your choiceWith a substantive strategic report, how do youshow relationship management, including, Company relationships, Networks, and suppliers, Partnerships among competitors, Government, and not-for-profit organizations, Internal business units, Employees and functional departments, and Buyer partnerships?Answer 7 8 9 10 1- What's the target audience of DELL's products? 2- How does DELL operate? 3- Dell Organizational Chart* 4- DELL'S COMPETITIVE ENVIRONMENT 5- DELL'S PORTER'S FIVE FORCE ANALYSIS* 6- How does DELL implement IS into their business? 7- CUSTOMER RELATIONSHIP MANAGER 8- E-COMMERCE 9- Suggestions for DELL-Conclusion 10- REFERENCES
- Site 1 example for the Intangible assets of your chosen companies and explain why. You can SKIP Human capital. Just use the 3 intangible assets such as Customer Capital, Social Capital, Intellectual Capital. Examples:SOCIAL CAPITAL - CORPORATE CULTURE: APPLEApple Inc. has an organizational culture for creative innovation. The company's cultural features focus on maintaining a high level of innovation that involves workers' creativity and a mindset that challenges conventions and standards, such as in the area of consumer electronics design.CUSTOMER CAPITAL - CUSTOMER LOYALTY: STARBUCKSThe Starbucks Rewards program awards customers with "stars." As they earn stars, customers receive free coffee and products. In addition to celebrating their birthday with a free treat, there are also bonus rewards like double star days and access to exclusive games and offers.INTELLECTUAL CAPITAL - PATENTS: SAMSUNGSamsung Leads the Way with 1,728 Granted Patents for 5G• Samsung Leads the Way with 1,728…Research and find out real Ghanaian corporate examples over the past three decades that Fits each Grand Strategy described above. (Precede each example with a paragraph on the Background of the company being named)A) Which segment of the market does apple company serve discuss?? B) what strategy is used to serve them??
- Please answer all 3 subparts Question 1 (i) Which of the following criteria is NOT provided by NCCG 2016 to determine board size?A. Size of the organisation in turnover or headcountB. Extent to which activities are subject to regulationC. The right gender proportion with appropriate skills.D. The extent of public scrutiny to which the organisation is subject (ii) A board charter provides forA. The vision, mission and values of the organisationB. The terms of reference for the Board and describe how it operates.C. A written description of the major accountabilities within the companyD. Description of acceptable and unacceptable behaviours within the company (iii) The objective of the Mauritius Institute of Directors is to:A. Enhance the credibility of financial reporting; and improve the quality ofaccountancy and audit services.B. Be the voice of Directors, through training and certification programmes, workshops and networking events, advocacy, research and thought leadership,C.…Proposed a new mission for krispy Kreme Doughnuts Inc 2015. Please use own sentences. You are required to create a New Mission for the organization like the above mission statement given, which based on 9 components of mission statement as place the components numbering in exp( 1 ) bracket .follows as above 9 components mission just recreate new mission statement with inspiring mission. Mission statement should be broad in scope, inspiring, words, enduring and include the nine components below 1.Customers: Who are the firms’ customers? 2. Product or services: What are the firms’ products and services? 3. Markets: Geographically, where does the firm compete? 4. Technology – Is the firm technologically current? 5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness? 6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities? 7. Self concept – What is the firm’s distinctive competence or major…4) The first step in strategic planning is to ________. A) set objectives and goals B) develop the business portfolio C) define the company mission D) plan marketing strategies 5) Which of the following is NOT a step in the strategic planning process?A) defining the company missionB) setting company objectives and goalsC) designing the business portfolioD) identifying the company's culture 6) Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be? A) objectives and goalsB) mission statementC) business portfolio D) marketing and functional strategies