List, explain and discuss some of the major problems of promotional management. How have these agencies tried to resolve these problems?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 14DRQ
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List, explain and discuss some of the major problems of promotional management. How have these agencies tried to resolve these problems?
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