List the areas that are typically perceived to be under your buying power. Explain why the buying department's contribution to the corporate strategic planning process is important.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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List the areas that are typically perceived to be under your buying power. Explain why the buying department's contribution to the corporate strategic planning process is important.

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