Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process.
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Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process.
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- Look at the Acer case at the beginning of the chapter and respond to the following items. 2. What goals did they accomplish?Using a marketing planning framework of your choice, prepare a medium term strategic marketing plan and present it to the board of directors by including the following areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy, competitive advantage• Tactics - 7 Ps, Organizational structure • Actions & Control - Balance score card, Budgets, SchedulesDiscuss the concept of "strategic intent" and how it relates to long-term planning and achieving a competitive advantage
- Name 3 of the most desired outcomes in a strategic planning cycle, discuss each strategy...Explain the strategic planning model in detail. What stages does it consist of?2. Briefly explain the different types of planning. Which type do you think is the most crucial and why? Identify the strategic planning process.
- Explain the strategic planning model in detail.Explain why marketing planning is necessary?Imagine you are responsible to implement the first phase of Planning in Juran trilogy. What action do you take during this phase? a. Select the Profitable customer b. Achieve higher performance better than the past c. Identify the needs of customer d. Identify the Internal and External customers