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List the principles that a retailer needs to adhere to when changing locations.
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- How is a Distribution Center different from a traditional warehouse? Provide a detailed example.Elements of the retail mix, such as price and product assortment can be changed over a relatively short time. However, the location of a retail outlet is the least flexible and has long-term implications for the retailer. Based on this statement list the three reasons that limit the flexibility of a retail store location.Based upon your understanding of the classification of consumer goods as outlined in the overview of Products, Services, and Brands (shopping goods, etc.), identify the appropriate channel strategy for each of the classification types. • Identify a product that fits into each of the classification types and identify the intensity of distribution required to maximize revenue potential. Provide examples of locations you would expect to find each product / service identified.
- The traditional channel for consumer goods runs from producer to wholesaler to retailer to user. With a classmate, selecta product from the following list (or choose one of your own)and create a chart that traces its distribution system. You maygo online to the firm’s website for additional information.a. kayak from the Orvis catalog or websiteb. tickets to an NBA gamec. HD TV from Sam’s ClubWhy is a “one size fits all” logistics strategy not likely to facilitate effective or efficient online shopping?Critically discuss the extent to which the physical location of a retailer is still important to a retail organisation’s success.
- Examine using practical examples what must be considered from the client's perspective for Shoprite’s channel strategy to be successful.Warehouse process are crucial to any Operational Logistics Manager as it acts as a visual map in showcasingthe flow of goods and services from point of origin till they reach the end customer/consumer, Identify anyproduct sold by Shoprite and further take us through the Warehouse process , Explain Warehouse process in detail.Logistics and Assortment are functions included in one of the following elements of marketing mix. Identify the element. a) Product b) Price c) Promotion d) Place