List two actual organizations belonging to any two different categories of their products/services. Describe the management hierarchy of each and compare. Explain why there are differences and/or similarities.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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List two actual organizations belonging to any two different categories of their products/services. Describe the management hierarchy of each and compare. Explain why there are differences and/or similarities.

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