Make a recommendation that will correct the major complaint

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 1C
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Hotel Complaints
A luxury hotel has been receiving a lot of complaints from guests recently. The manager worries that if these complaints continue, the hotel will start to lose clients. Therefore, you have been hired as a consultant to correct the problem(s). A list of the major complaints by week for the last month is as follows:

Complaint                                                      Number of Occurrences

Week 1
Error on bill                                                                        10
Room not ready at check-in                                                8
Room service delivery late                                                 3
Longline at check-out                                                        10

Week 2
Error on bill                                                                        12
Noise in hallway                                                                  2
Longline at check-out                                                          5
Room dirty                                                                         10

Week 3
Not enough towels in room                                                 5
Error on bill                                                                         7
Room service delivery late                                                  6
Not enough close-up parking                                              2

Week 4
Room dirty                                                                          7
Error on bill                                                                         9
Room not ready at check-in                                               10
Longline at check-in                                                            9

You have decided to use a few of the “Tools of Quality” to present your finding to hotel management.

 Task: Make a recommendation that will correct the major complaint

Please DO NOT USE THIS RECOMMENDATION BECAUSE ....This Recommendation THAT ONE OF YOUR EXPERTS DONE Was Copied and Paste From A Different Website!!! AND THATS NOT FAIR BECAUSE IT USE UP ONE OF MY QUESTIONS.....  HERE IS THE COPIED VERSION FROM ONE OF YOUR EXPERTS:

"We should check every one of the causes outlined in the cause and effect diagram and verify which are the actual drivers of this disappointment out of these possible reasons. Each possible explanation that isn't adding to the error or failure must be wiped out from the cause and effect diagram. At the point when the substantive root causes will be recognized, they are to be addressed by a 3-stage measure -

  • Correction
  • Improvement
  • Prevention

In the correction measure, we would not allow the clients to give the deformity by providing an additional check before a bill arrives at the client. This will require extra assets yet will most likely diminish the event of the deformation. In the part of the improvement measure, we will further develop the cycle dependent on the root causes. Finally, we would introduce full-proof automated components to prevent the framework from delivering a faulty entry on the customer bills in the preventive measure. This technique frequently accompanies standardized identification filtering or QR-code examining and interfacing that contribute to the ultimate output server."

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