LOCATION SCORE Location Factor Factor Weight A B Construction costs 10 8 Utilities available 10 7 7 Business services 10 4 7 Real estate cost 20 7 4 Quality of life 20 4 8 Transportation 30 7 6

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
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Accel Express, Inc., collected the following information on
where to locate a warehouse (1 = poor, 10 = excellent):

a. Which location, A or B, should be chosen on the basis of
the total weighted score?

b. If the factors were weighted equally, would the choice
change?

LOCATION SCORE
Location Factor
Factor Weight
A
B
Construction costs
10
8
Utilities available
10
7
7
Business services
10
4
7
Real estate cost
20
7
4
Quality of life
20
4
8
Transportation
30
7
6
Transcribed Image Text:LOCATION SCORE Location Factor Factor Weight A B Construction costs 10 8 Utilities available 10 7 7 Business services 10 4 7 Real estate cost 20 7 4 Quality of life 20 4 8 Transportation 30 7 6
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