AHP Carol Latta is visiting hotels in Los Angeles to decide where to hold a convention for a nationalorganization of college business school teachers she represents. There are three hotels from whichto choose the Cheraton, the Milton, and the Harriott. The criteria she is to use to make her selec-tion are ambiance, location (based on safety and walking distance to attractions and restaurants),and cost to the organization. Following are the pairwise comparisons she has developed that indi-cate her preference for each hotel for each criterion and her pairwise comparisons for the criteria:AmbianceHotelCheratonMiltonHarriottCheraton11/21/5Milton1/3Harriott531LocationHotelCheratonMiltonHarriottCheraton153Milton1/511/4Harriott1/31 CostHotelCheratonMiltonHarriottCheraton125Milton1/212Harriott1/51/2CriterionAmbianceLocationCostAmbiance24Location1/213Cost1/41/3Develop an overall ranking of the three hotels, using AHP, to help Carol Latta decide where tohold the meeting.

Hotel Ambiance Cheraton Milton Harriott Cheraton 1 1/2 1/5 Milton 2 1 1/3…

Answered: Carol Latta is visiting hotels in Los…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter6: Optimization Models With Integer Variables

Section: Chapter Questions

Problem 100P

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Carol Latta is visiting hotels in Los Angeles to decide where to hold a convention for a national organization of college business school teachers she represents. There are three hotels from which to choose—the Cheraton, the Milton, and the Harriott. The criteria she is to use to make her selection are ambiance, location (based on safety and walking distance to attractions and restaurants), and cost to the organization. Following are the pairwise comparisons she has developed that indicate her preference for each hotel for each criterion and her pairwise comparisons for the criteria: Develop an overall ranking of the three hotels, using AHP, to help Carol Latta decide where to hold the meeting.
Wiebe Trucking, Inc., is planning a new warehouse to servethe western United States. Denver, Santa Fe, and Salt LakeCity are under consideration. For each location, annual fixedcosts (rent, equipment, and insurance) and average variablecosts per shipment (labor, transportation, and utilities) arelisted in the following table. Sales projections range from550,000 to 600,000 shipments per year.a. Plot the total cost curves for all the locations on a singlegraph.b. Which city provides the lowest overall costs?
Sarah is a designer, but her passion is to paint. To pursue her passion Sarah would like to have an exhibition of her art work for a week. She contacts four landlords with a proposal of renting their places for a week and to her surprise all 4 accept the idea. Characteristics of each location are as follows: Sarah wants to know if people like her paintings enough to buy them. Decision objectives:1- Space not less than 600ft2.2- Location3- Decoration4- Facilities5- Overall budget including rent for one week not to exceed $300 Which store is Sarah going to choose for her art exhibition? Explain your chain of thoughts and the process.
Daniel Tracy, owner of Martin Manufacturing, must expand by building a new factory. The search for a location for this factory has been narrowed to four sites: A, B, C, or D. Thefollowing table shows the results thus far obtained by Tracy by using the factor-rating method to analyze the problem. The scale used for each factor scoring is I through 5. a) Which site should Tracy choose?b) If site D 's score for Energy costs increases from a 3 to a 5, do results change?c) If site A's Weather score is adj usted to a 4, what is the impact? What should Tracy do at this point?
In deciding on where to locate their next grocery store, Publix narrowed it down to 3 locations (St. Augustine, the Airport area, or the Westside). They are using 2 criteria to make their decisions costs (with a weight of 70%) and customer base (with a weight of 30%). Each item was scored on a 10-point scale with 10 being the highest. St. Augustine rated a score of 4 for cost and 10 for customer base; the Airport area rated a score of 6 for cost and 5 for the customer base, and the Westside rated a score of 8 for cost and 2 for the customer base. __________ 2a. What is the computed mean score for each of the 3 locations? __________ 2b. Which location should be chosen based on the highest score?
The Skulls, a student social organization, has two different locations underconsideration for constructing a new chapter house. Skull's president, a POM student, estimates that due to differing land costs, utility rates, etc., both fixed and variable costs would be different for each of the proposed sites, as follows: Location Annual Fixed Variable Alpha Ave $5000 $200 per person Beta Blvd $8000 $150 per person If it is estimated that thirty persons will be living in this new chapter house, which location should the Skulls select?
The local blood donor clinic is considering 3 sites for the location of its new clinic. It has collected the following information. Different SME’s (subject matter experts) scored each of the non-economic factors. So, unfortunately, the scores for the non-economic factors are scaled differently. The scales are indicated on the table. The highest score is always the best value. For each of the Non-economic factors, it is possible to score the maximum for that factor. Factor Factor Weight Scale Site A Site B Site C Building Cost 0.3 $3.5 million $5.0 million $4 million Non-economic factors Road Access 0.2 0-5 4.0 2.5 1.5 Bus Access 0.25 0-4 2.0 3.2 4.0 Safety 0.2 0-3 2.0 1.5 2.5 Site Size 0.05 0-4 3.5 3.0 4.0 Using the factor rating (scaling) approach we studied in class and modified as appropriate, which site do you recommend? Why?
Sap Manufacturing, a manufacturing company that manufactures football jerseys and located in Port Antonio, Jamaica, is preparing to build a new plant. J’s is considering three potential locations that are suitable for the construction of the plant. The fixed and variable costs for the three alternative locations are presented in the table below. Costs A B C Fixed Costs ($) 700,000 1,000,000 1,100,000 Variable ($ per unit) 28 20 18 Identify the range over which each alternative (A, B and C) is best. A manufacturing firm is considering three potential locations for a new parts manufacturing facility. A consulting firm has assessed three sites based on the four factors supplied by management as critical to the location's success. The factor weights and the consultant team scores are given in table 5 below. Scores are based on 50 = best. Locations Factors Weights A B C Labor Climate 10 35 45 20 Taxes 30 30 40 40 Utilities 20 25 20…
Marilyn Helm Reta ilers is attempting to decide on alocation for a new retail outlet. At the moment, the firm has threealternatives stay where it is but enlarge the faci lity; locate alongthe main street in nearby Newbury; o r locate in a new shoppingmall in Hyde Park. The company has selected the four factorslisted in the following table as the basis for evaluation and hasassigned weights as shown: Helm has rated each location for each factor, on a 100-point basis. These ratings a re given below: a) What should Helm do?b) A new subway station is scheduled to open across the street from the present location in about a month, so its third factor score should be raised to 40. How does this…
Pizza Hut, with more than 25,000 outlets in the U.S., is planning a new restaurant in Lubbock, Texas. Three locations are being considered. The following table gives the factors for each site. Using the Factor Rating Method, which site should be selected? FACTOR WEIGHT MALL Down Town LCU Space 0.30 60 50 80 Costs 0.25 40 80 90 Traffic density 0.20 90 70 60 Neighborhood income 0.15 90 70 40 Zoning laws 0.10 70 20 50
Tolkien Transport is currently based in Leeds but has plans to expand its operations by setting up another depot in the south of England. The management team has identified four possible locations for the depot and these are listed in the decision matrix below. As a first step they have decided to use a multi-criteria analysis (MCA) to rank the options. After much discussion, the team have decided on three key criteria (Cost, Accessibility and Environmental Impact) against which to judge the options and have agreed on the ratings shown in the matrix, below (running from 4 for the best to 1 for worst under each criterion). The criteria have been weighted as follows: Cost (0.45), Accessibility (0.35) and Environmental Impact (0.2). Option Cost Accessibility Environmental Impact Bristol 4 2 1 Reading 3 3 2 Swindon 1 4 3 Chelmsford 2 1 4 Required: Given the information above, which location would you advise Tolkien Transport to…
The manager of a car soft drinks facility wants to expand its operations in the coming year. He wants to build a new facility to do so. There are three possible locations for this facility. The fixed and variable costs involved are given in the table below: Locations Costs A B C Fixed 500,000 600,000 800,000 Variable 40 30 20 i. Based on costs, over what range of units will location A be preferred?ii. Based on costs, over what range of units will location B be preferred?iii. Based on costs, over what range of units will location C be preferred?

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