Machine Learning.How is it being used in analytical CRM?Use an example to elaborate your point

Principles of Information Systems (MindTap Course List)
12th Edition
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter11: Knowledge Management And Specialized Information Systems
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Problem 11SAT
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Asnwer the following parts:

1. Define and explain Machine Learning.How is it being used in analytical CRM?Use an example to elaborate your point?

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