management topic) Assess the key attributes of organizational policies that make them effective
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- Question---- Assess the key attributes of organizational policies that make them effective.Which of the following is a difference between a push and a pull strategy? Question 33 options: a) Social media is used in a push strategy, while personal selling is used in a pull strategy. b) A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts. c) Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy. d) No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.Which of the following statements is TRUE? Question 19Answer a. The origins of management by exception are generally credited to Frederick W. Taylor. b. The person most responsible for initiating the use of interchangeable parts in manufacturing was Henry Ford. c. The origins of the scientific management movement are generally credited to Henry Ford. d. The person most responsible for initiating the use of interchangeable parts in manufacturing was Walter Shewhart. e. The person most responsible for initiating the use of interchangeable parts in manufacturing was Eli Whitney.
- Question: Read the below paragraph and raise few questions from it Microsoft Windows 11 is the company's next-generation operating system. This implies that it will have all of the company's most recent features and enhancements. This also means that it will be compatible with all of the most recent hardware and applications on the market. This is beneficial to digital marketing since it means that businesses will be able to build and conduct campaigns using the most up-to-date tools and technologies. Additionally, it means that their campaigns will be able to reach a larger audience. The addition of social media integration boosts digital marketing significantly. This is due to the fact that it will allow businesses to manage their campaigns from a single spot.Question 8 3 pts A business plan assists with which 3 basic purposes in a business? Planning. Communication and Technology A Management, Planning and Communication B Management, Communication and Employment C Marketing. Communication and TechnologyQuestion A reputable FMCG company is holding its Annual Sales Conference on January 30th 2021 for its New Year sales plan. The company is interested in launching new product beside its existing product lines. The new product will be novel in the history of the company. explain what FMCG company seeks for and following for above mentioned firm, with reason/limitations specified for the FMCG company. Discuss the techniques of forecasting that will be used by the company for its existing and new products. Explain specific type and reason for using those techniques. Also identify the limitations of these techniques. Use word/Excel
- QUESTION TWO [30]2.1 Examine the format of the first digital adverts. (15)2.2 Determine how ad servers are used.(15)8. Which of the following provides direction to the company by answering the question about what business a company is in? Question 8 options: Code of ethics Environmental analysis Competitive analysis Mission statementQuestion 1: Should the marketing budget be maintained or increased during a recession or economic downturn? During a recession, the immediate desire of many companies is often to simply cut costs. The marketing department can be selected for this cut and in some cases is the first area cut. One could argue that the marketing spend is the one spend or investment in a company which should be maintained or even increased during a recession or economic downturn. Take a position: Marketing spend should be maintained or increased during a recession or economic downturn versus Marketing spend should be cut along with all the other spending in the organisation.
- Question 1. How can gender bias in historical data be addressed? Choices Make the bias explicit and rectify it. Only use data from the last year. Only hire male employees. Ignore it. Question 2 What did the COMPAS data reveal about black and white defendants?Question 2 choices: Both groups had equal risk scores. White defendants were more likely to be labeled as risky. Black defendants were more likely to be falsely labeled as risky. Both groups had the same rate of recidivism. Question 3. In what capacity are algorithms changing employees' lives? Question 3 choices: Predicting retirement ages. Supporting hiring, promotion, training, and compensation decisions. Dictating daily schedules. They ensure higher salaries for everyone. Question 4 .Why was a gender-neutral STEM ad shown to more men than women on a social media platform?Question 4 options: The ad was mislabeled. Men were more interested in STEM. It was designed that way. Young women were more expensive to advertise to. Question…Ethical Question: What would you do? As one of the newer district sales managers for a fast-growing technology company, you’ve asked your salespeople to give you three sales forecasts in their territories for the coming year: (a) optimistic, (b) pessimistic, and (c) most likely. After totaling their three different sales forecasts, you realize that the optimistic forecast will increase sales by nearly 20% in your district, the pessimistic forecast by 10%, and the most likely by about 15%. Your national sales manager has asked each district sales manager to give her their most likely sales forecast for the coming year, so she can assign sales quotas. Your thoughts are that it’s probably best to give her the most pessimistic sales forecast because this should help ensure that she assigns your district a quota that you should easily achieve. If you can exceed your assigned district sales quota by a substantial amount, you’ll probably get a large bonus, and you may even be named district…QUESTION 91 Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a. Geographic segmentation because the use of trash cans isn’t dependent upon geography b. Psychographic segmentation because the variables are difficult for marketers to measure c. Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover d. Demographic segmentation because nearly every household utilizes trash cans. QUESTION 93 Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals