Managers must understand their aims to strengthen customer relations. CRM objectives should have four parallels.

Information Technology Project Management
9th Edition
ISBN:9781337101356
Author:Kathy Schwalbe
Publisher:Kathy Schwalbe
Chapter13: Project Stakeholder Management
Section: Chapter Questions
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Managers must understand their aims to strengthen customer
relations.
CRM objectives should have four parallels.
Transcribed Image Text:Managers must understand their aims to strengthen customer relations. CRM objectives should have four parallels.
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