Managing Hard Rock's Rockfest At the Hard Rock Cafe, like many organizations, project management is a key planning tool. With Hard Rock's constant growth in hotels and cafes, remodeling of existing cafes, scheduling for Hard Rock Live concert and event venues, and planning the annual Rockfest. managers rely on project management techniques and software to maintain schedule and budget performance. activities. For the first 3 months, Tomasso updates his Microsoft Project charts monthly. Then at the 6-month mark, he updates his progress weekly. At the 9-month mark, he checks and corrects his schedule twice a week. Early in the project management process, Tomasso identifies 10 major tasks (called level-2 activities in a work breakdown structure, or WBS): talent booking, ticketing, marketing/PR, online promotion, television, show production, travel, sponsorships, operations, and merchandising. Using a WBS, each of these is further divided into a series of subtasks. Table 3.8 identifies 26 of the major activities and subactivities, their immediate predecessors, and time estimates. Tomasso enters all these into the Microsoft Project software.* Tomasso alters the Microsoft Project

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Draw the project network chart. Show ES, EF, LS, LF, and Slack on the project activity node for all activities

Managing Hard Rock's Rockfest
At the Hard Rock Cafe, like many organizations, project management is a key planning tool. With Hard Rock's constant
growth in hotels and cafes, remodeling of existing cafes, scheduling for Hard Rock Live concert and event venues, and
planning the annual Rockfest. managers rely on project management techniques and software to maintain schedule
and budget performance.
activities. For the first 3 months, Tomasso updates his Microsoft Project charts monthly. Then at the 6-month mark, he
updates his progress weekly. At the 9-month mark, he checks and corrects his schedule twice a week.
Early in the project management process, Tomasso identifies 10 major tasks (called level-2 activities in a work
breakdown structure, or WBS):* talent booking, ticketing, marketing/PR, online promotion, television, show
production, travel, sponsorships, operations, and merchandising. Using a WBS, each of these is further divided into a
series of subtasks. Table 3.8 identifies 26 of the major activities and subactivities, their immediate predecessors, and
time estimates. Tomasso enters all these into the Microsoft Project software.* Tomasso alters the Microsoft Project
document and the time line as the
"Without Microsoft Project." says Hard Rock Vice-President Chris Tomasso, "there is no way to keep so many people
on the same page." Tomasso is in charge of the Rockfest event, which is attended by well over 100,000 enthusiastic
fans. The challenge is pulling it off within a tight 9-month planning horizon. As the event approaches, Tomasso devotes
greater energy to its project progresses. "It's okay to change it as long as you keep on track." he states.
The day of the rock concert itself is not the end of the project planning. "It's nothing but surprises. A band not being
able to get to the venue because of traffic jams is a surprise, but an 'anticipated' surprise. We had a helicopter on
stand-by ready to fly the hand in," says Tomasso.
On completion of Rockfest in July. Tomasso and his team have a 3-month reprieve before starting the project
planning process again.
Transcribed Image Text:Managing Hard Rock's Rockfest At the Hard Rock Cafe, like many organizations, project management is a key planning tool. With Hard Rock's constant growth in hotels and cafes, remodeling of existing cafes, scheduling for Hard Rock Live concert and event venues, and planning the annual Rockfest. managers rely on project management techniques and software to maintain schedule and budget performance. activities. For the first 3 months, Tomasso updates his Microsoft Project charts monthly. Then at the 6-month mark, he updates his progress weekly. At the 9-month mark, he checks and corrects his schedule twice a week. Early in the project management process, Tomasso identifies 10 major tasks (called level-2 activities in a work breakdown structure, or WBS):* talent booking, ticketing, marketing/PR, online promotion, television, show production, travel, sponsorships, operations, and merchandising. Using a WBS, each of these is further divided into a series of subtasks. Table 3.8 identifies 26 of the major activities and subactivities, their immediate predecessors, and time estimates. Tomasso enters all these into the Microsoft Project software.* Tomasso alters the Microsoft Project document and the time line as the "Without Microsoft Project." says Hard Rock Vice-President Chris Tomasso, "there is no way to keep so many people on the same page." Tomasso is in charge of the Rockfest event, which is attended by well over 100,000 enthusiastic fans. The challenge is pulling it off within a tight 9-month planning horizon. As the event approaches, Tomasso devotes greater energy to its project progresses. "It's okay to change it as long as you keep on track." he states. The day of the rock concert itself is not the end of the project planning. "It's nothing but surprises. A band not being able to get to the venue because of traffic jams is a surprise, but an 'anticipated' surprise. We had a helicopter on stand-by ready to fly the hand in," says Tomasso. On completion of Rockfest in July. Tomasso and his team have a 3-month reprieve before starting the project planning process again.
TABLE 3.8
ACTIVITY DESCRIPTION
A
B
с
D
E
F
G
H
-
J
K
L
M
N
Z
O
P
Q
R
S
T
U
V
W
X
Y
Some of the Major Activities and Subactivities in the Rockfest Plan
Finalize site and building contracts
Select local promoter
Hire production manager
Design promotional Web site
Set TV deal
Hire director
Plan for TV camera placement
Target headline entertainers
Target support entertainers
Travel accommodations for talent
Set venue capacity
Ticketmaster contract
On-site ticketing
Sound and staging
Passes and stage credentials
Travel accommodations for staff
Hire sponsor coordinator
Finalize sponsors
Define/place signage for sponsors
Hire operations manager
Develop site plan
Hire security director
Set police/fire security plan
Power, plumbing, AC, toilet services
Secure merchandise deals
Online merchandise sales
PREDECESSOR(S)
-
A
A
B
D
E
F
B
H
1
с
D, K
L
с
G, R
B
B
Q
R, X
A
T
T
>
U
B
Y
TIME (WEEKS)
7
3
3
5
6
4
2
4
4
10
2
3
8
6
7
20
4
4
3
4
6
7
4
8
6
6
Transcribed Image Text:TABLE 3.8 ACTIVITY DESCRIPTION A B с D E F G H - J K L M N Z O P Q R S T U V W X Y Some of the Major Activities and Subactivities in the Rockfest Plan Finalize site and building contracts Select local promoter Hire production manager Design promotional Web site Set TV deal Hire director Plan for TV camera placement Target headline entertainers Target support entertainers Travel accommodations for talent Set venue capacity Ticketmaster contract On-site ticketing Sound and staging Passes and stage credentials Travel accommodations for staff Hire sponsor coordinator Finalize sponsors Define/place signage for sponsors Hire operations manager Develop site plan Hire security director Set police/fire security plan Power, plumbing, AC, toilet services Secure merchandise deals Online merchandise sales PREDECESSOR(S) - A A B D E F B H 1 с D, K L с G, R B B Q R, X A T T > U B Y TIME (WEEKS) 7 3 3 5 6 4 2 4 4 10 2 3 8 6 7 20 4 4 3 4 6 7 4 8 6 6
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