The merger of Zee Entertainment Enterprises (ZEEL) and Sony Pictures Networks India (SPNI) is expected to churn the entertainment industry in India. Industry experts note that this will intensify competition in sports broadcasting (https://brandequity.economictimes.indiatimes.com/news/media/zee-sony-merger-to-increase-competition-in-sports-broadcast-arena/88450936). What do you think will be the impact on the Indian sports viewers and fans of this merger?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section9.5: Planning Firm Actions To Implement Strategies
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The merger of Zee Entertainment Enterprises (ZEEL) and Sony Pictures Networks India (SPNI) is expected to churn the entertainment industry in India. Industry experts note that this will intensify competition in sports broadcasting (https://brandequity.economictimes.indiatimes.com/news/media/zee-sony-merger-to-increase-competition-in-sports-broadcast-arena/88450936). What do you think will be the impact on the Indian sports viewers and fans of this merger? 

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