Assuming that you were the marketing manager of Borneo Pearl company (https://borneopearls.com/). Discuss how your retail outlet (both physical & online store) would influence your potential customers at the stage of (a) need recognition, (b) information search, and (c) prepurchase evaluation of alternatives in their decision- making process. You are required to give relevant examples or (and) relevant pictures to support your answers
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The link (https://borneopearls.com/)
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Note : Give relevant examples or (and) relevant pictures to support your answers.
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