This is short question and has 5 sub parts interrelated.   1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path.   2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source.   3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For skills, consider soft skills that may be transferrable like communication, teamwork, problem solving, interpersonal, time management, organization, and so on. Do not forget also technical skills like Microsoft Office Suite (Word, PowerPoint, Excel), programming, or any other specific expertise that may be specific to a certain field like project management and process control. You should provide a minimum of 2 soft skills, 1 technical skill, and 1 knowledge area. For each of these skills and knowledge area, make sure to summarize in a sentence or two an example of where you exhibited such skill, or acquired such knowledge. Your example must be specific to include what the skill/knowledge is and how/where you obtained such skill/knowledge. The examples you choose can be related to work experiences, projects, relevant courses, and so on    4. Consider you are applying for the job of Marketing Manager. Based on your understanding of the requirements of the job you aim to pursue in your career, are there any qualifications related to skills, knowledge, or expertise that you do not currently have, but would like to work on in order to achieve this position? These qualifications may be ones that you already have experience with but would like to strengthen further, or, they may be ones that you have not had experience with and would like to work on by the time you are ready to apply to jobs. Summarize 2 of these qualifications and explain why you chose them, and how you plan to focus on them.   5. Now consider the previous question for this Now consider the 2 qualifications that you don't have but would like to have. Select 1 of the qualifications you listed and break it down into the 5 elements of a SMART goal. Write and describe it using Smart- S - Specify your goal. ______ M- Define a measurable metric you intend to use to measure your progress achieving this goal. Insert your response here._____ A- (attainable) Outline the resources you may need to accomplish this goal. Are they within reach? Elaborate on how accessible the resources you need are. ______ R- (relevant) Describe how relevant this goal is to your personal/academic/professional goals.______ T- (time-bound) specify a deadline for your goal.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This is short question and has 5 sub parts interrelated.

 

1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path.

 

2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source.

 

3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For skills, consider soft skills that may be transferrable like communication, teamwork, problem solving, interpersonal, time management, organization, and so on. Do not forget also technical skills like Microsoft Office Suite (Word, PowerPoint, Excel), programming, or any other specific expertise that may be specific to a certain field like project management and process control. You should provide a minimum of 2 soft skills, 1 technical skill, and 1 knowledge area. For each of these skills and knowledge area, make sure to summarize in a sentence or two an example of where you exhibited such skill, or acquired such knowledge. Your example must be specific to include what the skill/knowledge is and how/where you obtained such skill/knowledge. The examples you choose can be related to work experiences, projects, relevant courses, and so on 

 

4. Consider you are applying for the job of Marketing Manager. Based on your understanding of the requirements of the job you aim to pursue in your career, are there any qualifications related to skills, knowledge, or expertise that you do not currently have, but would like to work on in order to achieve this position? These qualifications may be ones that you already have experience with but would like to strengthen further, or, they may be ones that you have not had experience with and would like to work on by the time you are ready to apply to jobs. Summarize 2 of these qualifications and explain why you chose them, and how you plan to focus on them.

 

5. Now consider the previous question for this Now consider the 2 qualifications that you don't have but would like to have. Select 1 of the qualifications you listed and break it down into the 5 elements of a SMART goal. Write and describe it using Smart- S - Specify your goal. ______ M- Define a measurable metric you intend to use to measure your progress achieving this goal. Insert your response here._____ A- (attainable) Outline the resources you may need to accomplish this goal. Are they within reach? Elaborate on how accessible the resources you need are. ______ R- (relevant) Describe how relevant this goal is to your personal/academic/professional goals.______ T- (time-bound) specify a deadline for your goal.

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