Market Positioning is an essential practice by all professional marketers. Understanding the perceptual map which helps managers display the perceptional locations of how customers view their offerings and those of its competitors. Recognizing the power of "market segmentation positioning" give an example of how a specific product has been "repositioned" in the marketplace for decades to come since the Global Pandemic of 2020. Defend your answer.
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- Answer the following: 1. If you were a florist, what positioning strategy would you use? Why? Discuss the trade- off associated with it. 2. What is meant by the term “other customers” and why is their influence so much greater for services compared to goods? 3. Why do consumers of service perceive higher levels of risk associated with their purchase compared to goods purchase. 4. What are the marketing challenges that arose as a result of the intangibility of services? Discuss in detail.How can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation. (AACSB: Written and Oral Communication; Reflective Thinking)Select a new product which is to be launched in market. And explain the following points in detail. 1) SWOT analysis of that product. 2) Types of segmentation for that product. 3) positioning startegy for that product.
- Segmentation assumes that customers in the same segment have similar preferences and buying behavior (Green, 1977; Wind, 1978). Segmentation enables businesses to gain empathy for the segment's needs, and target them with products, services and marketing messages which are relevant. Consumers today respond poorly to mass marketing approach as “one-size-fits-all” messages lack contextual relevance (Bianco, 2004). Therefore Nike applies segmentation in its product lines to gain competitive advantage. Please share Nike Segmentation criteria and target market approaches, why they move from mass marketing to customization?Internet Marketing Please be sure to use practical and real examples to explain. Imagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers; B) outline and justify the objectives you would set for a digital strategy designed to combat these threats. ZARA, is a Spanish apparel retailer based in Spain.How can marketers—both those with freshly minted degrees and those who have years of experience—best keep up with this rapidly changing field? If you were the digital marketing manager, how would you keep abreast of changes in tools, consumer preferences, ethical challenges, and global trends? references,
- According to Kotler (2008), "Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value". Do you agree with Kotler's definition? Please support your position.After the market segmentation process, the next step for the marketer is to begin to understand the process of thinking through how to blend the (4) P's into the marketing strategy. Your "to do" --identify what follows the market segmentation process? Product Positioning Revisions/Improvements to existing product Target Marketing Identification Consumer Adoption ProcessPLEASE RESPOND TO THE FOLLOWING: “LATERAL MARKETING STRATEGY” 1ASSESS THE VALUE OF TARGET MARKETING AS AN EFFECTIVE HEALTH CARE MARKETING STRATEGY APPRAISE THE DEGREE TO WHICH VERTICAL AND TRADITIONAL SEGMENTATION HELP MARKETING MANAGERS USE TARGET MARKETING STRATEGIES SUPPORT YOUR RATIONALE WITH AT LEAST TWO (2) SPECIFIC EXAMPLES OF TARGET MARKETING WITHIN A HEALTH CARE ORGANIZATION WITH WHICH YOU ARE FAMILIAR 2 EVALUATE THE IMPACT OF LATERAL SEGMENTATION IN ENCOURAGING MARKETING MANAGERS TO LOOK BROADLY AT MARKETS IN ORDER TO IDENTIFY PREVIOUSLY OVERLOOKED OPPORTUNITIES PROVIDE AT LEAST ONE (1) SPECIFIC EXAMPLE OF QUALITY INITIATIVE WITHIN A HEALTH CARE ORGANIZATION
- Watch the following TVC add and explain in details as which market segmentation bases this business is using to identify and serve its target market customers? https://www.youtube.com/watch?v=OP0uJRq4Rc8Conduct research and deduce the product market frame of reference Nandos' fast food brand would use for segmentation. Conclude by identifying Nando's competitive set. Must be relevant to the South African market. Needs to have: Sufficient and comprehensive information. Thorough. Excellent deduction through all the layers in the product market. Comprehensive list of competitors. Excellent understanding of the brand environment. Product market insight evident.what is customer driven strategies to penetrate in competitve market and what is target market and target segmentation Your are an owner of a sneaker shoes brand. What would be your marketing plans and customer driven strategies to penetrate in the competitive market keeping in mind your target market and What would be your plan for a new offering to create value and built customer relationships in this COVID-19 pandemic?