1. Think of a product that you ought to sell as an entrepreneur/ businessman in the future. Describe the product. 2. How much price do you ought to charge on your product? 3. What are your reasons for your price? Justify the price of your product based on the input cost, value of the product and

1. Think of a product that you ought to sell as an entrepreneur/ businessman in the future. Describe the product. 2. How much price do you ought to charge on your product? 3. What are your reasons for your price? Justify the price of your product based on the input cost, value of the product and

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.

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1. Think of a product that you ought to sell as an entrepreneur/ businessman in the future. Describe the product.
2. How much price do you ought to charge on your product?
3. What are your reasons for your price? Justify the price of your product based on the input cost, value of the product and customer perception.

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