Marketing thought has been shifting from exchange of physical goods to service exchange. When recognizing this, what do marketers need to offer for exchange when marketing a service? O Knowledge and skills O Digital products O Sustainable products O Machines for making products less expensively
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- Which description best fits Chester in your industry? For clarity: - A differentiator competes through good designs, high awareness, and easy accessibility. - A cost leader competes on price by reducing costs and passing the savings to customers. - A broad player competes in all parts of the market. - A niche player competes in selected parts of the market. Which of these four statements best describes this competitor? A Chester is a global broad differentiator. B Chester is a global niche cost leader. C Chester is a global niche differentiator. D Chester is a local broad cost leader.Q4.a) Recently, there has been a growing awareness of the important social andeconomic roles of the Small Business sector (MSMEs) and the importance ofentrepreneurship in stimulating growth of socio-economic sector and development.This has been true in both developed and developing economies of the world.Critically discuss the factors that have provided the impetus to this kind ofdevelopment? b) Explain the difference between full-absorption costing and direct costing? Howdoes absorption costing help an entrepreneur make better decision?In The Trouble with Outsourcing, a Schumpeter column in The Economist, there is a statement of advice to companies, who outsource products or services: they need to think harder about what is their core business, and what is peripheral. What types of problems do you think they are talking about? In your answer, present at least five (5) problems that companies should consider when outsourcing products or services.
- Instructions 1.Based on the balanced scorecard and the following descriptions of the predicted relationships between strategic objectives, draw the scorecards strategy map. a.Training employees effectively and reducing employee turnover can both be expected to improve returns processing and reduce shipping errors. b.Both improving returns processing and reducing shipping errors can be expected to delight the customer. c.Delighting the customer can be expected to increase market share. 2.Based on the balanced scorecard and the following descriptions of the predicted relationships between performance metrics, draw the scorecards measure map. a.Median training hours per employee and average employee tenure will both influence hours from returned to refunded and number of erroneous shipments. b.Both hours from returned to refunded and number of erroneous shipments will affect percentage of customers who shop again and online customer satisfaction rating. c.Both percentage of customers who shop again and online customer satisfaction rating will influence the companys market share. 3.Label each element of the balanced scorecard.See questions 1 - 3 in image Question 4: If you were in Dell Havasi's position, would you accept or reject the new product? Question 5: Would the new line increase or decrease the company's overall ROI?Which of the following is not a key difference between front office and back office? Select one: i. Back office aims at cost reduction. iii. Back office helps in increasing demands and sales. iv. Front office has direct involvement and interaction with customers. v. Front office main duty is selling and interacting with the clients of the company. vi. Front office is a section which directly interacts with customers.
- Cost effectiveness is a factor that needs to be kept in high consideration in decision making. To achieve this, effective cost ascertaiment approaches may be necessary. keeping in mind that changes are taking place in the business environment due to globalization and technology innovation. Discuss the above statement in line with the overall cost accounting philosophy.Q7. a) Explain the difference between full-absorption costing and direct costing and how does absorption costing help an entrepreneur make better decision? b) “A start-up entrepreneurship does not need to develop a business plan when launching a new enterprise. All he/she need is a business idea and money to start operating.” Evaluate this statement supporting your answer with facts d) What options does an entrepreneur have if he or she becomes unhappy with the growth of the company?Balanced Scorecard; Strategy Map The following are critical success factors for Dell Inc:∙ Product manufacturing time∙ Customer perception of order-taking convenience and accuracy∙ Revenue growth∙ Selling expense to sales ratio∙ Number of new manufacturing processes developed∙ Order processing time∙ Materials inventory∙ Training dollars per employee∙ Number of emerging technologies evaluated∙ Customer retention∙ Manufacturing defects∙ Number of new manufacturing processes under development∙ Customer satisfaction with speed of service∙ Gross margin∙ Operating cost ratioRequired1. Using the four BSC perspectives (learning and growth, internal processes, customer satisfaction, andfinancial), sort these CSFs into the appropriate perspective.2. Create a simple strategy map for Dell.