Market Weekly Gross Revenue ($100s) Television Advertising Newspaper Advertising Mobile 101.3 5.0 1.5 Shreveport 51.9 3.0 3.0 Jackson 74.8 4.0 1.5 Birmingham 126.2 4.3 4.3 Little Rock 137.8 3.6 4.0 Biloxi 101.4 3.5 2.3 New Orleans 237.8 5.0 8.4 Baton Rouge 219.6 6.9 5.8

Algebra and Trigonometry (MindTap Course List)
4th Edition
ISBN:9781305071742
Author:James Stewart, Lothar Redlin, Saleem Watson
Publisher:James Stewart, Lothar Redlin, Saleem Watson
Chapter1: Equations And Graphs
Section1.FOM: Focus On Modeling: Fitting Lines To Data
Problem 10P
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Topic Video
Question
Market Weekly Gross Revenue ($100s) Television Advertising Newspaper Advertising
Mobile 101.3 5.0 1.5
Shreveport 51.9 3.0 3.0
Jackson 74.8 4.0 1.5
Birmingham 126.2 4.3 4.3
Little Rock 137.8 3.6 4.0
Biloxi 101.4 3.5 2.3
New Orleans 237.8 5.0 8.4
Baton Rouge 219.6 6.9 5.8
Question 1: Use the data file A3Q1.xlsx to answer this question. Dixie Showtime Movie Theaters,
Inc., owns and operates a chain of cinemas in several markets in the southern United
States. The owners would like to estimate weekly gross revenue as a function of ad-
vertising expenditures.
a. Develop an estimated regression equation with the amount of television advertis-
ing as the independent variable. Test for a significant relationship between televi-
sion advertising and weekly gross revenue at the 0.05 level of significant. What is
the interpretation of this relationship?
b. How much of the variation in the sample values of weekly gross revenue does the
model in part (a) explain?
c. Develop an estimated regression equation with both television advertising and
newspaper advertising as the independent variables. Test whether each of the
regression parameters Bo, B1, and 3, is equal to zero at a 0.05 level of significance.
What are the correct interpretations of the estimated regression parameters? Are
these interpretations reasonable?
d. How much of the variation in the sample values of weekly gross revenue does the
model in part (c) explain?
Transcribed Image Text:Question 1: Use the data file A3Q1.xlsx to answer this question. Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern United States. The owners would like to estimate weekly gross revenue as a function of ad- vertising expenditures. a. Develop an estimated regression equation with the amount of television advertis- ing as the independent variable. Test for a significant relationship between televi- sion advertising and weekly gross revenue at the 0.05 level of significant. What is the interpretation of this relationship? b. How much of the variation in the sample values of weekly gross revenue does the model in part (a) explain? c. Develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables. Test whether each of the regression parameters Bo, B1, and 3, is equal to zero at a 0.05 level of significance. What are the correct interpretations of the estimated regression parameters? Are these interpretations reasonable? d. How much of the variation in the sample values of weekly gross revenue does the model in part (c) explain?
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