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A commercial company that promotes its public-spirited attitude, for example by supporting a plastics recycling scheme, is most likely to be:
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A. |
Societal market orientation. |
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B. |
All of the above. |
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C. |
Market orientation. |
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D. |
Sales orientation. |
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- Which of the following describes one of the most compelling reasons forincorporating email marketing into an overall marketing strategy? Multiple choiceO.a) Launching an email campaign requires little to no planning.O.b) Email marketing has a lower ROI than other digital marketing channels.O.c) Almost 90% of adults in the US have internet access, so email marketing has a broad reach.O.d) Once a subscriber has engaged with a company's email, they will definitely continue to engage with that company's emails.Which statement is TRUE? A) Marketers should not collect emails from whitepaper downloads. B) White papers are only available to audiences through salespeople. C) E-books are most commonly used in business to business markets. D) Most e-books and white papers have high-perceived value to the recipients. E) White papers are primarily used in business to consumer markets.1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations.
- 29- Salesmen and marketers want a better relationship with customers who are _______. a. Nonprofessional b. No considerate c. Aggressive d. InnovativeSuppose you are hired as a Marketing Manager for a renowned Television Channel “GOL NEWS”. Unfortunately, the channel is not be able to perform up to the expectations of the target audience. You being a marketing manager assigned with the responsibilities to revamp the current standing of the channel and suggest appropriate Segmentation, Targeting and Positioning in detail. (1000 Words Required)Do you agree or disagree with the following statement? “Television viewers are passive viewers of ads, whereas Internet users take an active role in choosing what to look at— so customers on the Internet are tougher for marketers to reach.” Explain your reasoning.
- Which of the following statements about marketing is FALSE?Single choice. a.Marketing can affect the prices you will pay for a product. b. Marketing attempts to affect the products and services you buy. c. Advertising and sales promotion are marketing functions. d. Marketing does not apply to nonprofit organizations.Joe Chernov, VP of marketing for Insight Squared, said: "Good marketing makes the company look smart. Great marketing makes the customer feel smart." what do you think he meant by this? Provide an ad you believe exemplifies this quotation and justify your choice.13. Step in social marketing plan that focuses on the measurement and final report on what happened. 14. The added P that focuses on the individuals, organizations, or government agencies whom you can connect with to able to make the campaign possible. 15. As according to healthstyles segmentation, they are the segment who are in excellent health, although they are somewhat indifferent to living healthfully.
- 44- Which source of sales lead simply involves knocking on doors and asking if there is a need for the product? a. Cold calling b. Market monitoring c. Prospect initiated d. NetworkingTo be successful today, a firm must do more than justprovide consumers with information. Their marketingcommunication activities must engage the consumer,must provide something of value (in addition to information about the product) and mus! make the CUS·tomer's life better. Describe how your communicationactivities will do these things.Which of the following statements is not correct? Select one: a. EFQM was founded by 14 companies. b. EFQM is exclusive to companies. c. EFQM has a European character.