Do you agree or disagree with the following statement? “Television viewers are passive viewers of ads, whereas Internet users take an active role in choosing what to look at— so customers on the Internet are tougher for marketers to reach.” Explain your reasoning.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
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Do you agree or disagree with the following statement? “Television viewers are passive viewers of ads, whereas Internet users take an active role in choosing what to look at— so customers on the Internet are tougher for marketers to reach.” Explain your reasoning.
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