Which medium has the lowest cost per thousand (CPM)?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.2: Dick’s Sporting Goods Scores With Stores Within Stores
Problem 1C
icon
Related questions
Question

Which medium has the lowest cost per thousand
(CPM)?

Audience Size
Medium
Cost of Ad
TV show
$5,000
25,000
Magazine
2,200
6,000
Newspaper
4,800
7,200
FM radio
420
1,600
Transcribed Image Text:Audience Size Medium Cost of Ad TV show $5,000 25,000 Magazine 2,200 6,000 Newspaper 4,800 7,200 FM radio 420 1,600
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps with 2 images

Blurred answer
Knowledge Booster
Product distribution
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L