ahmed's interest was crick. when he finished university, he wanted to work in a management job. he wanted to do his research project on some aspect of general management and social sciences, preferably for a sports goods manufacturer but had no research idea. he asked five friends, all taking business education degrees, to help him brainstorm the problem. you are requested to use the following problem-solving techniques to generate and refine the research idea in this business scenario. a) the technique of brainstorming b) the Delphi technique
ahmed's interest was crick. when he finished university, he wanted to work in a management job. he wanted to do his research project on some aspect of general management and social sciences, preferably for a sports goods manufacturer but had no research idea. he asked five friends, all taking business education degrees, to help him brainstorm the problem. you are requested to use the following problem-solving techniques to generate and refine the research idea in this business scenario. a) the technique of brainstorming b) the Delphi technique
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.2: Dick’s Sporting Goods Scores With Stores Within Stores
Problem 1C
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ahmed's interest was crick. when he finished university, he wanted to work in a management job. he wanted to do his research project on some aspect of general management and social sciences, preferably for a sports goods manufacturer but had no research idea. he asked five friends, all taking business education degrees, to help him brainstorm the problem. you are requested to use the following problem-solving techniques to generate and refine the research idea in this business scenario.
a) the technique of brainstorming
b) the Delphi technique
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